Project Overview
This project was for a large scale print piece displayed at Madison Square Garden. These graphics were placed at the Merch booth in MSG during the PFL New York playoffs. All graphics reflect the brand look for that specific event. The branded look that focuses on the New York City skyline and PFL Playoff slogan. The left and right pieces being the same layout with different city backdrop and different fighters. However for the center graphic the layout was changed to give more emphasis on the main fight of the night. I did this by enlarging the main fighter photos as well as bringing more attention to the secondary action shots. These action shots being in front of the city rather than behind.
Center Graphic
Left Graphic
Right Graphic
Mock-up
